Social Media marketing (SMM) is a form of web marketing that uses the advantages of social networking sites as a tool of promoting websites, therefore increasing traffic towards them and learning from users’ direct reactions.
SMM depends on the principle of organic search, that primarily means when the web site or its connected social network page is more active, the website’s position on search engines rises, i.e. it will be seen in the first few results.
SMM (Social Media Marketing) is promoting in social media. The essence of this is to promote, advertise products or services within social networks.
SMM is presently considered one of the foremost effective advertising tools. Users don't always understand SMM as a marketing advertizement. Social networks inspire confidence among visitors, are related to communication, friends, groups of people with common interests, etc. This makes the space of social networks more loyal than the usual forms of advertising.
SMM promotion goes along side such concepts as Networking PR, Advertising, etc.

How It Benefits Your Business ?

Below is a sum of the main advantages you'll expect to realize the from use of social media for your brand.
1. Advanced Targeting: the precise audience that your business is targeting is on social media. You can find them based on what they're talking about and also the information that's related to their profiles. This is an enormous advantage for brands with a distinct segment or native market. Use social media as the way to seek out your customers and solve any desires or issues they'll have.
2. Direct Access to Customers: Social media permits you to attach together with your target market, prospects, and customers at any time. In fact, some platforms allow you to import your contacts into your account to connect with them. You can use this as the way to instantly inform your customers on current promotions, special offers, new product, and more. And best of all its free. This is a great way to up-sell your current base.
3. Brand Awareness: Social media permits you to promote your business to thousands of individuals round the world at any moment. There is no limit to the demographic, location, or kind of client that your brand can touch. Every time someone shares one of your posts, your reach grows larger.