Search Engine Optimisation (SEO) is a methodology of ways and techniques accustomed improve your web site so it will perform well within the program result pages.
Let’s place it in easy words - “Search Engine Optimisation is a method of strategically up and optimizing your online page or web site so it gains higher ranking in search results. ”
Basically, SEO helps individuals increase their guests who are looking for topics associated with their content.
When we look at what people are doing online, they are searching and that’s how they find information.
In this competitive world where the website count has reached over 6 per person, if you wish to standout, you better have proper plan in place to promote your business. SEO lies within the DNA of any online business and it is one of the best marketing strategy which provides highest ROI. Search engines are the best way your customers and potential customers to find your business. But, they can only find you, if you appear on top.
90% of organic search traffic goes to the first page results. What is more, excluding the paid ads, only 8% make it past the 1st page.
How It Benefits Your Business ?
To survive in today’s competitive market, SEO is imperative for businesses. The search engine serves innumerable users per day with the answers that they're searching for.
Search Engine Optimization is Essential Because:
The majority of the Internet users are more likely to click on one of the top 5 suggestions in the results pages (SERPS). So, to gain a lot of web site visitors or customers, you need to be in the top positions.
SEO is good for the social promotion of your site. People who find your web site through Google or Yahoo are more potential to push it on Facebook, Twitter, Google+ or other social media channels.
SEO is very important for the efficient running of a web site. Web sites with more than one author will have the benefit of SEO in a direct and indirect manner. Their direct profit is the increase in search engine traffic and their indirect profit is having a typical framework (checklists) to use before publishing content on the site.
SEO can put you in the first position. If two websites are marketing a similar product/service, the search engine optimized website will have increased number of customers as well as sales.
Users trust search engines. Having your business within the top positions for the keywords users are searching, will increase your website’s trust.