Email marketing is a very easy and efficient variety of marketing. It is used all round the world to an over sized extent that permits business to speak and find in contact directly with their customers. A quality email campaign will quickly generate each sales and complete awareness. In easy words, email marketing is a very lucid form of marketing and cost effective if done correctly.
Email marketing is incredibly powerful and it is used to build a customer relationship. We can use email marketing to market our merchandise and services. Email marketing is vital even though you're a pacesetter of the team, founder of an organization or a private contributor. Basically, we can say it is a medium of communication with customers and businessmen both.
Email marketing is split into two classes these are:-
B2B Email Marketing
B2C Email Marketing
How It Benefits Your Business ?
There are few basic and may be the foremost necessary reasons that a corporation should turn their attention to email marketing.
Email accounts and traffic outnumber social media by far
Email has 4X more user account than Facebook and Twitter combined. Facebook and Twitter combined has 2% of emails sent per day. Also, email marketing list exclusively belongs to you, unlike your fans and followers on social media platform. Above all, it brings in recurring revenue and it the most loyal client base on-line (most of the time). This is the only reason why Amazon to ASOS, email marketing is so fruitful and widespread.
Emails have the power to make people react
It is the foremost personal and official knowledge wherever customers pay a lot of attention once it reaches them directly unlike the Twitter message that they never read or the Facebook post that they often miss. Email is that the original notification as we get up in the morning and check emails. Whenever we have a tendency to purchase something from Amazon, we get the next email which recommends us to buy something based on our immediate purchase. We react to 400th off on your next purchase of bags through emails.