Search Engine optimisation (SEO) is a well-defined and managed method of optimizing a corporate web site in order to effectively improve its visibility within the major search engines like Google, Yahoo, Bing, Alta-Vista, and many others. It aims to push a website upwards in the search results of a search engine.
Search Engine optimisation or SEO is one amongst the most effective and most economical methods for people who want to do the business on-line.
It not only help website rank higher in search engines but also represents the company in the top of internet marketing platforms.

PPC is a form of advertising where the retail merchant pays the system when his advertising causes an individual to click on that. It will become a very efficient method of paid promotion for your web site. It will cause a surge in your traffic numbers and find the people that care to buy your product to visit your web site. It can’t guarantee any sales, however it leads people that look for your keywords to check your advertising message and if you design it to be relevant in the moment of their search they'll click on your ad and will be redirected to your landing page of your web site.

Social Media optimisation is the latest buzz within the world of digital marketing. Just like SEO (Search Engine Optimisation), SMO is all relating to optimizing social media channels like Facebook, Twitter, etc. to attain the target customers in social media platforms for your business. It doesn't mean being present in all the best-known social media platforms on earth, but selecting the right platform, doing the right promotions to connect with the right customers. If done wisely, it guarantees vast returns at short interval as compared to SEO.

Social Media marketing (SMM) is a kind of web marketing that uses the advantages of social networking sites as a tool of promoting websites, therefore increasing traffic towards them and learning from users’ direct reactions.
SMM depends on the principle of organic search, that essentially means that, once the online web site or its connected social network page is more active, the website’s position on search engines rises, i.e. it will be in seen the primary few results.

Email marketing is a very user-friendly and cost-efficient type of marketing. It is used all round the world to a large extent that allows business to communicate and get in contact directly with their customers. A quality email campaign will quickly generate both sales and brand awareness. In easy words, email marketing is a very lucid kind of marketing and cost effective if done properly. One of the most important reasons as to why every business should resort to email marketing mode of marketing for his or her brand awareness, as this method of marketing is Pocket- Friendly.

Affiliate Marketing is the method of earning a commission by promoting different people’s (or company’s) product. You find a product you prefer, advertise to others and earn a chunk of the profit for every sale that you simply make.
Affiliate marketing could also be seen as the technique of spreading product creation and products promoting across utterly completely different parties, where every party receives a share of the revenue in line with their contribution.